{"id":753,"date":"2026-08-18T10:43:09","date_gmt":"2026-08-18T10:43:09","guid":{"rendered":"https:\/\/chip.org.in\/?page_id=753"},"modified":"2026-08-18T10:43:17","modified_gmt":"2026-08-18T10:43:17","slug":"cause-related-marketing-crm","status":"publish","type":"page","link":"https:\/\/chip.org.in\/index.php\/cause-related-marketing-crm\/","title":{"rendered":"Cause-Related Marketing (CRM)"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><b>Make Your Brand Part of a Healthier Future<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Cause-related marketing offers businesses an opportunity to connect their brand with a meaningful public health cause while creating measurable social impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CHIP Foundation works with organisations to develop <\/span><b>purpose-driven campaigns and initiatives<\/b><span style=\"font-weight: 400;\"> where a product, service, campaign, or customer engagement can contribute towards a defined health cause.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Potential areas of collaboration include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cancer prevention and awareness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tobacco control<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Healthy lifestyles and NCD prevention<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HPV and cancer prevention<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cancer survivorship<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Community health and screening<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Health education and awareness<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Together, we can create campaigns that <\/span><b>engage consumers, strengthen brand purpose, and contribute to healthier communities.<\/b><\/p>\n<p><b>Turn purpose into impact.<\/b><\/p>\n<p><b>Explore CRM Partnerships &#8211;<\/b><\/p>\n<p><b>LET&#8217;S CREATE IMPACT TOGETHER<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Whether you are an individual, philanthropist, corporate, institution, or brand, there is a meaningful way to support CHIP Foundation.<\/span><\/p>\n<p><b>Partner. Give. Collaborate. Create Change.<\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Make Your Brand Part of a Healthier Future Cause-related marketing offers businesses an opportunity to connect their brand with a meaningful public health cause while creating measurable social impact. CHIP Foundation works with organisations to develop purpose-driven campaigns and initiatives where a product, service, campaign, or customer engagement can contribute towards a defined health cause....","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-753","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/chip.org.in\/index.php\/wp-json\/wp\/v2\/pages\/753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chip.org.in\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/chip.org.in\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/chip.org.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chip.org.in\/index.php\/wp-json\/wp\/v2\/comments?post=753"}],"version-history":[{"count":2,"href":"https:\/\/chip.org.in\/index.php\/wp-json\/wp\/v2\/pages\/753\/revisions"}],"predecessor-version":[{"id":755,"href":"https:\/\/chip.org.in\/index.php\/wp-json\/wp\/v2\/pages\/753\/revisions\/755"}],"wp:attachment":[{"href":"https:\/\/chip.org.in\/index.php\/wp-json\/wp\/v2\/media?parent=753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}